Kaleidoscopic view of people riding an escalator and exiting into a concrete plaza. Photo: Chris Barbalis, Unsplash

Why Foresight?

Foresight, also called futures research, is a unique field that brings together omnivorous research, systems thinking, analysis, and creativity in order to create plausible images of the future. But to what end? What are the strategic benefits of futures research?

Why do organizations use foresight?

Your organization may be in crisis, teetering on the edge of relevance.

Your organization may be riding high, looking for the next big bet.

Your organization may be operating in an uncertain environment, but you need to keep making progress.

Your organization is mission-driven and looking for the greatest possible leverage.

Your organization can’t agree on where you’re heading.

Map the possibilities. Influence what unfolds next.

A structured and exploration of the future can lead to:

Innovative concepts for new products and services.

Identify new markets that don’t exist yet — but will soon.

Be prepared to anticipate and navigate change.

Leaders are equipped to deal with surprises.

Teams are aligned and fully behind the organization’s vision.

A robust strategy that is responsive to multiple futures.

Taking advantage of opportunities.

Mitigate threats.

Catalyzing action.

Why did I choose foresight? Cultivating brighter futures.

It’s not hard to see that we’re a kaleidoscopic, polyphonic, heterogeneous society facing a slew of difficult problems.

For me, becoming a futurist is a way for me to apply the experience and skills I’ve gained in both the arts and in marketing:


research and analysis,




audience building,


imagining something new and making it real…

and using them to help organizations navigate change and cultivate brighter futures.

December 20, 2021 Foresight Process

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